In a bid to revive dwindling audiences and cope with fewer movie releases, theaters across India are offering heavy discounts on ticket prices to entice viewers back to the big screen. On May 31, dubbed as ‘Cinema Lovers Day’, both multiplexes and single-screen cinemas will offer movie tickets at the remarkable price of just Rs 99.
This initiative includes major multiplex chains such as PVR Inox, Cinepolis India, Miraj Cinemas, Multa A2, and MovieMax, covering approximately 4,000 screens nationwide. While premium formats such as recliners are excluded from this promotion, a substantial 90-95% of seats will be available at the discounted rate.