Former Indian cricket captain Mahendra Singh Dhoni had been appointed as the brand ambassador for the upcoming Jharkhand Assembly elections, as confirmed by the Election Commission. Dhoni has granted permission for his image to be used in promoting voter mobilization efforts, said Chief Electoral Officer K. Ravi Kumar at a press conference in Ranchi.

Kumar stated, “Mahendra Singh Dhoni will work for the mobilization of voters,” emphasising the role Dhoni will play in increasing awareness through the Systematic Voters Education and Electoral Participation (SWEEP) program.

The Election Commission aims to capitalise on Dhoni’s popularity to encourage voter turnout, particularly among young voters.