In a pioneering move to curb the country’s spam menace, Bharti Airtel on Wednesday launched India’s first network-based, AI-powered spam detection solution.

The free-of-cost solution — a first by a telecom service provider in the country — will alert customers in real time to all suspected spam calls and SMSes.

It will get auto-activated for all Airtel customers without them having to raise a service request or download an app.