Messenger service was recently introduced by Blinkit, the instant grocery delivery platform, to one and all of Gurgaon residents. The company has announced the launch of a 10-minute ambulance service, which mainly aims to bring a sea change into how medical emergencies are addressed.

For starters, the idea is to send ambulances on emergency calls within a span of only 10 minutes, something that is seeing mixed reviews ranging from expertise and critiques. While many tout them as heroic for pursuing more than often unhurried emergency response in India, others raise doubts about the feasibility and possibly legality behind it.

Union Minister Piyush Goyal reacted to the project on a note that Blinkit must follow the law of the land scrupulously. Issues have been raised about regulatory building compliance, organizational capability for emergency care, and provision of ambulances able to take on critical cases.