A promotional video by the Dutch modest clothing brand Merrachi has ignited controversy in France. The advertisement, created for Ramzan, features the Eiffel Tower draped in a hijab and abaya, symbolising support for the freedom to wear the hijab.

Merrachi, which operates an online store in France, posted the animated video on Instagram with the caption, “Spotted: The Eiffel Tower wearing Merrachi. Masha’Allah! Looks like it’s just joined the modest fashion community.”