India’s largest commercial bank, the State Bank of India (SBI) has announced its collaboration with cricketing legend Mahendra Singh Dhoni, naming him as the bank’s official brand ambassador, the bank said in a statement.

Dinesh Khara, Chairman, SBI said, “We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.”

As the brand ambassador of SBI, MS Dhoni will play a pivotal role in various marketing and promotional campaigns.