Zepto has become the first quick-commerce company to introduce a platform fee of Rs 2 per order.
The platform fee will apply to a select set of users.
Currently, Zomato-owned Blinkit and Swiggy Instamart, both competitors of Zepto, do not charge a fee on grocery orders, but collect a platform fee from food delivery orders.
“We do not believe in being over-dependent on delivery fees to be profitable. We believe in core operating efficiency and cost reduction to be profitable. We are on track to achieve the EBITDA positive milestone even with much lower delivery fees — Zepto Pass is the quintessential example of this,” a company spokesperson said in a statement.